Bridgestone back in contention as it looks to replace Pirelli

Pirelli has been part of Formula 1 for so long that those who remember the Bridgestone era, or even the tyre development wars between suppliers, are becoming a minority among a new generation of fans. Yet other manufacturers continue to keep a close eye on developments at the pinnacle of motorsport and explore opportunities to return. Bridgestone has been one of the most active in recent times.

The Japanese manufacturer entered the most recent tyre supply tender but was unsuccessful, with Pirelli securing an extension despite the Italian company having hinted at a possible departure and claimed it had exhausted its marketing and promotional opportunities in Formula 1.

Pirelli was ultimately awarded a contract covering 2025 to 2027, and in July 2026 the FIA exercised an option to extend the partnership through 2028. That means any prospective suppliers will have to wait until 2029 at the earliest. According to media reports, Bridgestone’s interest has not waned.

“The Japanese manufacturer has kept a low profile, but it was present at several grands prix over the last couple of months, with its involvement becoming far more visible at the last two rounds in Singapore and the United States. A delegation of high-level Bridgestone experts attended both races, holding background discussions about the company’s planned involvement and a possible return to the sport,” reported RacingNews365.com.

It is unclear how Bridgestone would fare on its return, or whether it could supply tyres better suited to both the drivers and F1. When the Japanese company announced its interest in returning several years ago, paddock reports suggested it had the backing of Fernando Alonso and Lewis Hamilton, the last remaining drivers from the “old era”.

The fact is that Pirelli’s tyres have never been particularly popular with drivers because of their fragility, tendency to overheat and unpredictability. Fans, meanwhile, have never enjoyed seeing drivers spend more time managing tyres than racing, and often watching one-stop races in which the fastest strategy is clear from the outset.

“Sources with insight into the matter, when asked by RacingNews365, give Bridgestone a strong chance of being the next selected manufacturer. It is understood that the Japanese company is preparing to return to F1 with a technological, business and commercial package that is stronger compared to its previous bid, which was already widely considered to be robust,” reported RN365.com.

According to the outlet, however, Bridgestone will face competition. After years of limited interest in F1 from manufacturers, several other brands are planning to enter the tender. Pirelli staying on certainly cannot be ruled out, and South Korea’s Hankook has also shown a long-standing interest in F1. “There are also rumours that even Michelin might take a shot at the challenge,” RacingNews365.com concludes.